Unfortunately, shipping to Switzerland and France is currently not available due to technical reasons. We apologise for the inconvenience and thank you for your patience.

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WOMAN FIRST – because your pleasure matters.

Your needs, your body, and your sexuality are at the center – free from taboos, expectations, or pressure. pjur focuses on self-determination, mindful self-care, and the joy of your own pleasure.

Sexuality is deeply personal. It begins where you feel safe, understood, and comfortable. With knowledge, inspiration, and products specifically designed for women’s needs, pjur supports you in experiencing your sexuality with confidence and autonomy.

An approach that not only empowers women, but is also relevant for their partners. Because mutual well-being, closeness, and attentiveness are the foundation of fulfilling intimacy in every relationship. Explore more.

Let’s get you lubed.

pjur wants to improve your love life and quality of life. We help you rediscover your passion and joy, enable you to enjoy carefree sex and increase your sexual wellbeing. We are an inspiring force that encourages you to get to know yourself and embrace your sex life free from taboos. Because a fulfilled sex life increases self-confidence and is the basis for good quality of life.

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Inspired by nature

Experience intimate products that bring together natural purity and quality. pjur ORGANIC relies on vegan, skin-friendly formulations that support intimacy in all its dimensions: sensual, naturally smooth glide, refreshing cleansing, or regenerating care. Each formula is created with great care to meet the growing desire for natural intimate care.

Enjoyment & safety for your sexual wellness.

We do not compromise on the quality and safety of our products. We work daily to continually improve our quality and put the satisfaction of you as our customer first. We grow through development and innovation. We produce our products exclusively in Germany, using high-quality ingredients that are highly effective and provide our customers with the safety they need to have a fulfilling sex life.

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Our promise of quality.

pjur is a certified manufacturer of medical devices in line with the EN ISO/ISO 13485 standard, and has over 30 years’ experience in the industry. The pjur product portfolio includes lubricants that comply with the new EU Medical Device Regulation. All of our personal lubes are Class IIb medical devices and are safe to use with latex condoms, giving you the peace of mind to concentrate fully on your sex life.

Certified products
30 years on the market
Certified manufacturer of medical device
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Oh hey!
We love to give you
pleasure.

Water, silicone or aloe vera based? Compatible with condoms and sex toys? Edible, scented or odourless? For a naughty massage, to combat vaginal dryness or simply for the comfort of your mucous membranes? Let’s find out together which lubricant is right for you.

pjur’s best for you

Our product categories.

Explore our latest blog posts.

Einfluss Mikrobiom auf vaginale Gesundheit
The Vaginal Microbiome in Focus
Why Nutrition, Bacteria, and Balance Play a Key Role in Healthy Vaginal Flora Sometimes intimate health can feel like a puzzle. Everything seems fine, yet there’s this subtle sense that something is out of balance. A change in odor, dryness, recurring burning sensations, or simply a feeling of discomfort that’s hard to explain. What many […]
Finger und Pillen formen die Vagina
Your Intimate Area, Your Rules: What Makes a Healthy Vagina
Vaginal health is still rarely talked about openly. Yet it affects everyone with a vagina – throughout their entire life. But what is actually “normal”? What does a healthy vagina feel like? And what does the intimate area really need to feel comfortable? We believe it’s time to clear up myths and share knowledge – […]

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