Swiss pjur retailer with extraordinary superhero advertising campaign

Luxembourg/Wasserbillig, NOVEMBER 2016. The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz. 

“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.

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