pjur with its own booth at eroExpo
Focus on support and brand presentation
Wasserbillig/Luxembourg, September 2021. At this year’s eroExpo (14-16 October in Moscow), pjur will be presenting itself to Russian customers on its 32m² pjur booth. Following the cancellation of last year’s trade show as a result of the coronavirus pandemic, the pjur Smarketing team, headed by Ralph Ehses, Katrin Kühnrich and Sabir Naghiyev, is looking forward to personally welcoming lots of customers to the pjur booth in 2021.
pjur Brand Space concept – now available as a Tiny Brand Space for small stores
At this year’s show, pjur is showcasing its diverse range of marketing options for pjur customers in the Russian market. Russian customers will be able to view a broad range of options from pjur Brand Spaces through display variants to stickers, image cubes and acrylic displays, enabling them to find the perfect support material whatever the size of their store.
“We received a lot of feedback from customers in the Russian market last year. Building on this, we’ve developed our own POS material to provide our customers in the Russian market with even better support,” enthuses Katrin Kühnrich, Senior Key Account Manager at pjur, who is delighted about the continuous feedback from customers. “We also want to use the three days to talk in person with our customers, win over new customers to pjur and by doing so further strengthen pjur’s presence in the Russian market,” explains Kühnrich.
Expanding support and training
pjur’s offering to its sales partners is rounded off with an extensive program of training courses. pjur’s product portfolio for the “Classic”, “Woman” and “Anal” ranges will also be on show and available for testing at the event.
pjur, a global player “Made in Germany”
pjur’s portfolio has grown continuously since it launched its first silicone-based personal lubricant 25 years’ ago. Today, around sixty products are sold in more than seventy countries. The company remains committed to keeping its focus firmly on purity and outstanding quality.
Our brand: Experience purity
pjur helps customers the world over explore and experience their sexuality with confidence. pjur products combine pure experience and pleasure with outstanding purity and quality. The current product portfolio from pjur comprises more than sixty premium intimate products in a range of different categories. These include premium water- and silicone-based personal lubricants, stimulation and delay products as well as specialist products for niche areas.
Our philosophy: Quality “Made in Germany”
Headquartered in Wasserbillig, Luxemburg, the family business has been developing, marketing and selling premium intimate products for more than 25 years. Quality “Made in Germany” is the company’s number one priority. All pjur group products are manufactured exclusively in Germany and subject to stringent quality and safety management processes.
Contact for journalists:
pjur group Luxembourg S.A.
Johanna Höllriegl
Global PR & Communications Manager
+352 74 89 89 – 53
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