Fifty Shades of Grey: pjur in German cinemas

Wasserbillig/Luxembourg, FEBRUARY 2015. For months, the world has been eagerly awaiting the film premiere of the bestselling novel Fifty Shades of Grey. Millions of film-goers will be flooding to the cinemas in the coming weeks to immerse themselves in the erotic adventures of Anastasia Steel and Christian Grey. pjur, premium manufacturer for personal lubricants, will present their best-selling product pjur Original on the silver screen in a pre-show commercial at all Cinemaxx theaters throughout Germany.

 

The company has modeled its style and sound on Fifty Shades of Grey, thus conjuring up a direct link to the film. The ad is truly one-of-a-kind.

 

For those whose anticipation is simply too great to wait for the premiere, there’s a sneak preview of the ad here: http://youtu.be/mS-Kw1cbt9w

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