Four new pjur med products for growing target groups

Wasserbillig/Luxembourg, JUNE 2015. Modern consumers put a premium on gentle, non-irritating and sustainable quality products, preferably “Made in Germany”. Building on these current trends, the pjur group is introducing four sensational new products this year that are aimed directly at this target group:

pjur med VEGAN glide

In recent years, the vegan consumer group has increased steadily worldwide. “The increased demand for such products spurred the development of pjur med VEGAN glide,” explains Alexander Giebel, managing director and founder of pjur group. The product contains only vegan ingredients and was not tested on animals. The formula also uses no fragrances, parabens, preservatives or glycerin. The water-based pjur med VEGAN glide is pH-neutral and suitable for all skin types. The added moisture offers long-lasting lubrication. “The development of this product is an important step for us as a consumer-oriented enterprise, which allows us to offer a personal lubricant to this consumer group that meets their needs,” says Giebel.

 

pjur med SOFT glide

The second innovation from pjur is pjur med SOFT glide – a personal lubricant with soothing jojoba oil. Jojoba is known in the cosmetics industry for its beneficial properties: it boosts skin elasticity, contains vitamin E and provitamin A, nourishes and protects sensitive, chapped and dry skin, and even has an anti-inflammatory and soothing effect. The product is silicone-based and free of preservatives – which are also important criteria for the health conscious consumer target group.

 

pjur med SENSITIVE glide

The next new personal lubricant is pjur med SENSITIVE glide for extremely sensitive skin. The product was developed for consumers who place a premium on product quality, and it is free of all additives. It contains no preservatives, parabens or glycerin but – like all pjur personal lubricants – it has excellent lubricant properties. “Many customers have requested a pjur med product with no additives. We are now meeting this need with pjur med SENSITIVE glide,” says Alexander Giebel.

 

pjur med PRO-LONG serum

In addition to the new personal lubricants, pjur has developed a new product in the pjur med category especially for men: pjur med PRO-LONG serum is a delay serum for men that has no numbing ingredients. After applying to the penis, it forms an invisible film that reduces sensitivity and can help prevent premature ejaculation. The product is safe to use with condoms and can be used in combination with pjur personal lubricants. “In Asia, but also in Europe and other markets, the demand for delay products for men that are available without a prescription is on the rise. Our pjur med PRO-LONG serum is specifically tailored to this demand,” says Alexander Giebel.

The new med products are the perfect complement to the product series and a response to changing social needs. Changing consumer behavior has resulted in new consumer groups that offer new potential for turnover.

All new personal lubricants are available in 1.5 ml or 2 ml sachets and new PoS materials such as flyers, brochures and web banners are available now. The personal lubricants are available in the 100 ml size bottles, while the serum is available in a 20 ml pump dispenser.

The products will be available from July, so place your order now to receive our highly sought-after new products!

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