pjur enriches “Artists against Aids” gala in Berlin

Wasserbillig/Luxembourg, NOVEMBER 2015. On Monday, pjur wowed the crowd at the “Artists against Aids” gala in the Theater des Westens in Berlin with a promotional offer. The pjur group, as sponsors of the evening, was represented by a team of four and distributed the yellow pjur goodie bags, which have become very well-known, in the Spiegelsaal venue.

The moderators of the gala, Bettina Böttinger and Guido Maria Kretschmer, sponsor Judy Winter, star hairdresser Udo Walz, moderator and musician Bonnie Strange and the Mayor of Berlin Michael Mül-ler, along with all of the other guests, were very enthusiastic: “The offer was really well received”, says Elisabeth Dahmen, PR manager at pjur. “The yellow bags were literally grabbed out of our hands and the combination of personal lubricant samples and golden chocolate squares was simply unbeatable.”

The “Artists against Aids” benefit gala, in aid of the Berlin Aidshilfe organization, celebrated its 15th anniversary on Monday. Berlin Aidshilfe itself is celebrating its 30-year anniversary in 2015, so the 20th anniversary of pjur fits seamlessly into the celebrations. 

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