pjur lends a golden touch to ANME

Wasserbillig, Luxembourg, JANUARY 2015. The pjur group has made a golden event of the ANME b2b fair in Los Angeles: the draw of golden gift cards and golden giveaways attracted throngs of visi-tors to the personal lubricant company’s stand. The pjur Gold Bar was also a great place to relax over a coffee and escape the hustle and bustle of the fair for a few minutes. Why make such a splash? pjur is celebrating 20 years of premium quality Made in Germany. As part of these 2015 birthday celebrations, the company is giving away real gold bars in the U.S., Australia and Europe. And for all the retailers, there is also a chance to win unique pjur party packages. The pjur group will advertise this action globally throughout the year in both the erotic and the mainstream markets and will also provide various types of marketing support.At ANME, the Go for Gold campaign really drew in the crowds. Retailers were particularly taken with the brand-new POS packages and the pjur top sellers with a golden banderole: “The design and fea-tures of the materials were praised, because they will turn every shop – online and offline – into a real eye-catcher,” says Richard Harris, CEO of pjur USA. “Of course, the draw for the Gold Gift Cards gave our stand an enormous boost. We came here to celebrate our anniversary together with our customers and that has worked out perfectly.” 

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