pjur’s exhibition of new pjur MAN products a huge success at ANME

Wasserbillig/Luxembourg, JULY 2016. From July 17 to 19, the pjur group enjoyed yet another successful exhibition at ANME, the most important American b2b trade show in Los Angeles. The focus this year was on the new products, which were completely sold out by the end of the trade show: pjur MAN STEEL Gel and pjur MAN XTEND Cream. These products appeal to anyone looking for an extra dose of manliness. The compelling power of these new products lies in their special ingredients, including ginkgo and ginseng, paprika extract or ginger.

Alexander Giebel, CEO and founder of pjur, was on location and is overjoyed: “This outstanding reaction to the new MAN products has exceeded our expectations. pjur group USA has already ordered new quantities of the products, ensuring they will be well-equipped for future requests.”

In addition to the new products, two new counter displays were also introduced. One was the white version, appealing explicitly to women with its light, fresh design. The other version boasts a black satin look, its timelessness and elegance helping to optimize product positioning for pjur classics such as Original or Back Door.

The American b2b trade show was a huge success for pjur. The second edition of ANME in 2016 far exceeded visitor expectations and sales projections for pjur group USA. Richie Harris, CEO of pjur group USA, had the following to say about the trade show: “ANME was once again a huge success. We were fully booked and we had a great deal of interesting and fruitful discussions. We’re already looking forward to next year.”

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