Spotlight on pjur SPA: eroFame 2017
Wasserbillig/Luxembourg, October 2017. This year, pjur’s bright trademark yellow wasn’t the only color dominating the company’s stand. A new hue was also on show: The rich turquoise blue of its new pjur SPA ScenTouch range. In addition to showcasing the new products, pjur put the spotlight firmly on its safety campaign. The company also won three awards: An EAN Erotix Award in the “Best New Product Line – Body Care” category for its new product range, an award in the “Customer’s Safety” category and, once again, a SIGN Award as the “Best Lubricant Company of the Year”. In short, this year’s eroFame was an-other resounding success for pjur.
pjur has taken a completely new approach with the new pjur SPA ScenTouch range: massage lotions that allow the skin to breathe. It’s no wonder that so many visitors to eroFame came to take a closer look. After all, the five new products Cherry Dream, Strawberry Summer, Vanilla Seduction, Melon Breeze and the non-perfumed option pjur SPA ScenTouch Neutral Way are real innovations: These massage lotions do not contain any oil, silicone, fat or water and so they do not leave behind a greasy film on the skin. Many visitors were able to try this out for themselves with a relaxing massage at the pjur stand. The pjur bar provided fur-ther opportunity to kick back and relax this year, serving slush drinks in addition to the usual espressos.
“The new products are a real innovation unlike any other product on the market to date. They do not leave a greasy film on the skin, make the skin feel soft and allow it to breathe. Furthermore, our products do not leave stains on clothes and other textiles. Everyone who tested these lotions with a massage at the pjur stand was impressed and we received positive feedback across the board,” explains Alexander Giebel, CEO and founder of the pjur group.
In addition to the new products, pjur also highlighted its safety campaign, which has been running for several weeks now. pjur is aware that many retailers do not know if the manufacturers of the products they sell pri-oritise product safety, quality management and seals of approval. In the future, pjur wants dealers to be much more aware of these issues. Outstanding product quality has always been a top priority for pjur. This topic generated a lot of interest and pjur was able to raise awareness of it even more at eroFame.
As every year, pjur had a number of surprises in store for visitors, giving them the chance to win an iPad and a pjur SPA bath robe on the first and second days of the trade fair. The lucky winners Elisa Ganazzin from La Valigia Rossa and Alexandro Feynerol from Svakom were delighted with their prizes. In addition, pjur distributed cooling masks at the Oktoberfest. One of those who send in a photo with the cooling mask could win €500.
As in previous years, the entire sales team from the pjur group as well as parts of the marketing department and Alexander Giebel, CEO and founder of the pjur group, were at the fair. “The turquoise color and new products drew lots of visitors to our stand. Everyone was really impressed with our set-up and, of course, our new massage lotions. The three awards we received from SIGN and ean show, once again, that our hard work is paying off,” concludes Alexander Giebel.
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